Our Approach

It’s All About the Journey

There’s more than one way to get where you’re headed. So, what kind of marketing experience are you looking for?

 

Fast Route

This involves some twists and turns, but we’ll stick to the main roads.

Direct Route

This is also quick, but might involve some bumps and off-roading.

Scenic Route

Beautiful and laid back. There’s no hurry, but it might take us longer.

Explore Route

Let’s lose the map, explore some backroads and see what we can find.

 
 

Great marketing starts with a discovery

While research might not be flashy, it’s the key to an effective marketing strategy. If you’re targeting the wrong people, amplifying the wrong message, or distributing through the wrong channels – you’re lighting your budget on fire (and no one person enjoys a burnt s’more). Once we’ve assessed your goals and completed the discovery phase, it’s a matter of “How fast you wanna go?” Taking time and resources into consideration, we’ll create a roadmap that outlines all the initiatives to get you there.

 

Discovery Phase

First, we’ll assess and navigate the terrain.

  • A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.

  • Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.

  • Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.

  • Segmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.

  • We apply our findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behavior.

  • We turn these insights into action by creating a strategic roadmap for your brand. It includes all our recommendations to get you from point A to point B as well as milestones, timelines, resources and cost estimates. In other words, you’ll know exactly what steps to improve your marketing.

From there, we’ll stick to the highways or go off-roading.

After all, setting the destination is half the fun! We can take the wheel and reroute as we go, or take a back seat and guide you there. We often yield the best results when the experience is collaborative.

Marketing strategy is in our blood. While the average conversion rate for websites is 1-2%, our clients’ sites hover in the 5-15% range.