Field Notes
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Why Smart Brands Repurpose Content (and How You Can Too)
Don’t let your content sit idle—make it work harder. Learn practical, psychology-driven repurposing strategies that expand reach, reinforce messaging, and save time.
How Microcopy Influences User Behavior on Your Website
Your website’s success can hinge on the smallest words. Explore how microcopy—buttons, labels, and messages—steers users and drives conversions using psychology-backed strategies.
UX Design Principles That Turn Visitors Into Customers
Good UX design isn’t just about making a website look attractive—it’s about guiding visitors, reducing friction, and helping them take meaningful action. This post breaks down psychology-backed principles that turn casual visitors into loyal customers.
How To Create An Accessible Website
Building an accessible website is no longer just an option for brands – it's a social and ethical responsibility. With over 1.3 billion people in the world living with disabilities, ensuring your online platforms are inclusive to all users has become a key priority.
How to Improve Your Rankings with On-Page SEO
By understanding and implementing these on-page SEO strategies, you can better position your site to rank higher on search engines like Google and attract organic traffic.
What is Sustainable Web Design? 10 Tips for Mindful Companies
Sustainable web design goes beyond reducing environmental impact. It also aims to create a better user experience by optimizing load times, minimizing distractions, and simplifying navigation.
The Role of Wireframing in UX Design
Before diving into the intricacies of color schemes, fonts, and images, it's crucial to have a clear understanding of the website's layout and structure. This is where wireframes come into play.
Unconventional: What Should’ve Been Our Word of the Year for 2023
Since we opened in January 2020, it’s been a wild ride to say the least. Between a global pandemic, political unrest, and a struggling economy – we’ve had our work cut out for us.
The Psychology of Branding: Exploring Carl Jung's 12 Brand Archetypes
The concept of brand archetypes, inspired by psychologist Carl Jung's work, has gained popularity as it taps into universal symbols and motifs embedded in our collective psyche.