There are years that push you forward quietly, and then there are years that fundamentally change you. 2025 wasn’t fast, flashy, or optimized for growth-at-all-costs. Instead, it was slower. Heavier. More reflective. And ultimately, more clarifying than anything I could have planned.

Since we opened in January 2020, it’s been a wild ride to say the least. Between a global pandemic, political unrest, and a struggling economy – we’ve had our work cut out for us.

For years, the outdoor retail scene has been dominated by big-name brands. But that's starting to change, as outdoor retailers are beginning to focus on smaller customer markets.

This market shift to eco-friendly businesses has resulted in higher profits as one-third of consumers report they're willing to pay more for sustainable products.