Field Notes
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How Microcopy Influences User Behavior on Your Website
Your website’s success can hinge on the smallest words. Explore how microcopy—buttons, labels, and messages—steers users and drives conversions using psychology-backed strategies.
UX Design Principles That Turn Visitors Into Customers
Good UX design isn’t just about making a website look attractive—it’s about guiding visitors, reducing friction, and helping them take meaningful action. This post breaks down psychology-backed principles that turn casual visitors into loyal customers.
How To Create An Accessible Website
Building an accessible website is no longer just an option for brands – it's a social and ethical responsibility. With over 1.3 billion people in the world living with disabilities, ensuring your online platforms are inclusive to all users has become a key priority.
What is Sustainable Web Design? 10 Tips for Mindful Companies
Sustainable web design goes beyond reducing environmental impact. It also aims to create a better user experience by optimizing load times, minimizing distractions, and simplifying navigation.
The Role of Wireframing in UX Design
Before diving into the intricacies of color schemes, fonts, and images, it's crucial to have a clear understanding of the website's layout and structure. This is where wireframes come into play.