Field Notes
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Branding, Brand Strategy and Visual Identity System: What’s the Difference?
Brands, logos and visual identity systems – although they’re interconnected, each of these elements plays a critical role in a much larger puzzle.
Green Marketing vs Greenwashing: How Inaction Shapes Brand Perception
This market shift to eco-friendly businesses has resulted in higher profits as one-third of consumers report they're willing to pay more for sustainable products.
Helping Those With Disabilities Grow in Confidence and Community
Climbing can be an incredibly empowering experience for anyone, but it's especially transformative for those who have disabilities.
Green Graphic Design: How to Start Using Better Materials in Your Business
More paper alternatives are being introduced to the market, making environmentally conscious design more accessible and affordable.
Environmental Spotlight: 3 Ways You Can Support the Outdoors for All Act
The amount of time people spend outside varies widely by income and ethnicity. One significant barrier is a lack of safe and accessible places to play and explore nature.