Shawnee Pediatric Dentistry
Shawnee Pediatric Dentistry is dedicated to making a child’s trip to the dentist the best part of the day and helping them embark on a healthy smile for life.
Industry:
Medical
Client:
Shawnee Pediatric Dentistry
Services:
Brand Strategy
Copywriting
Website Development
Search Engine Optimization
Inspiring children to maintain pawsitive, healthy smiles for life.
Shawnee Pediatric Dentistry, the only specialized pediatric dentist in the area, is uniquely qualified to treat little smiles. With the help of their therapy dog, Teddy, they’re dedicated to making a child’s trip to the dentist the best part of their day and helping them embark on a healthy smile for life. Our goal was to develop a brand identity and website that reflected the light-hearted atmosphere of their dental practice.
This is one of our favorite projects to date! During the research phase, we discovered that most dental websites reflect the atmosphere of their practices – sterile and intimidating. Because children are so impressionable, We chose to pursue a direction that spoke to parents’ nostalgia. (The popular animated series, Clifford, was our initial inspiration.)
Helping children embark on healthy smiles for life.
We partnered with Aditi Designs, a lettering artist and illustrator, to design a custom logo inspired by the dental office’s therapy dog. It resulted in a warm, welcoming brand identity system that thrilled both kids and parents alike.
It was our goal to extend that light-hearted spirit to the website as well. Conducting online focus groups, we uncovered a major trend – people feel disempowered and anxious when they don’t understand something. Many developed a fear of the dentist during their childhood – picking it up from their parents or television!
Working closely with Dr. Karnish, we developed content that synthesized common procedures and areas of pediatric dentistry. Our aim was to break down complex subjects so readers would feel empowered and more comfortable on their first visit. With clean, simplified navigation and some custom-coded features, we designed the website to be intentionally interactive.
